TASK

The new LEXION 8000 combine harvester generation from CLAAS was the first in its class to be developed from scratch – a true revolution.

A global launch campaign was required that positioned the LEXION as a new milestone in the combined harvester segment and CLAAS as a technology leader.

Under the guiding principle “True revolutions start in the heart.” we developed a 360° Drive-To website concept with a uniquely CLAAS look and feel.