Daniel Wilhelms :: PORTFOLIO

HYUNDAI

IAA BOOTH CONCEPT & CONTENT

TASK

Hyundai Motor Company used the IAA 2021 to demonstrate the start of a new ecological era and celebrated the world premiere of the IONIQ6.


In an artistic representation of the hydrogen value chain, the corresponding milestones were communicated in the trade show booth concept.


The exterior structure was built from recyclable scaffolding and the floor was made of recycled rubber.